
By Guy Lawrence
With the season to be jolly already upon us, this may not be the most well timed topic, but what the heck! I guarantee it will take more than a blog post to make us worry about the christmas pudding and multiple drinks we stuff down over the silly season.
But hopefully it well get you thinking of the changes you may make in the new year…. Detox anyone???
Over the last century, along with a technology boom, there’s been a major shift in the foods we eat. With more and more demands now put on us daily than ever before, convenience has risen above nutritional. So for the greater good of mankind, well any one who reads this anyway, I’ve decided to delve into and philosophise slightly on carbohydrate over the coming posts. Hence the technical term below.
hy·poth·e·sis
- a proposition, or set of propositions, set forth as an explanation for the occurrence of some specified group of phenomena, either asserted merely as a provisional conjecture to guide investigation (working hypothesis) or accepted as highly probable in the light of established facts.
Perception
Every day we get bombarded with some form of advertising. You can’t even go in a public toilet these days with out a sales pitch staring straight back at you, with many many claims about that particular product/service. But the one thing I’ve quickly learned is that marketing is perception. Once ones mind is made up, regardless of the quality of the product, it is perceived a certain way, and it takes a lot of convincing to change this. It’s clear to see many companies play on this big time. Continue reading →